Pemahaman Etika Profesi dan Profesionalitas Kerja Dalam Membangun Reputasi Bisnis Serta Kepercayaan Konsumen di Era Transformasi Digital

Abstract

The aim of this study to explore how business practitioners understand and implement professional ethics and work professionalism in building business reputation and maintaining consumer trust in the era of digital transformations. The research employs a qualitative descriptive approach, with data collected throught in-depth interviews and document analysis involving several business actors who are actively adapting to digital changes

The findings indicate that professional ethics serve as a fundamental principle in fostering honesty, responsibility, and intergrity in the workplace. Meanwhile, work professionalism demonstrated throught consistency and a strong commitment to quality contributes significantly to strengthening a company’s reputation in the eyes of consumers. Within the context of digital transformations, these two aspects complement each other : while technology enhances business reach, ethics and professionalism preserve the trust that underpins long-term relationships with costumers.